Copywriting for Ads and Landing Pages

About this course

Good copy gets attention, explains the value clearly and makes the next step easy. Ads and landing pages have only seconds to earn a response, so clarity matters more than cleverness. This course covers clear messaging, headlines, page structure, calls to action and testing, with Australian examples and one action after each lesson.

What you will be able to do

• You'll be able to write headlines that name a specific reader problem or outcome
• You'll be able to explain benefits in customer terms, backed by proof
• You'll be able to structure a landing page so the next step is obvious
• You'll be able to write calls to action and test variations responsibly

Course outline

1. Clarity Before Cleverness

   9 min · Lesson notes, example, action task · 2-question quiz

   Clear copy tells people what you offer, who it is for and why it matters to them, in plain words. Cleverness can wait; understanding comes first.
2. Writing Headlines That Work

   9 min · Lesson notes, example, action task · 2-question quiz

   A headline is often the only thing a reader sees before deciding to stay or leave. A strong headline names the reader's problem or the outcome they want, in specific terms.
3. Structuring a Landing Page

   9 min · Lesson notes, example, action task · 2-question quiz

   A landing page should guide the visitor through a clear sequence: what the offer is, why it matters, what proof supports it and what to do next. Each section should earn the next.
4. Calls to Action That Convert

   9 min · Lesson notes, example, action task · 2-question quiz

   A call to action tells the reader exactly what to do next. Clear, specific calls to action with low friction are more likely to convert than vague or pushy requests.
5. Testing and Learning

   9 min · Lesson notes, example, action task · 2-question quiz

   Copy improves through testing. Change one element at a time, measure the result against your goal and keep a record of what you learn for future campaigns.
6. Careers & next steps

   10 min · Lesson notes, example, action task · 2-question quiz

   Copywriting skills are valued in marketing, digital, agency and in-house teams. This lesson maps the roles this course can lead to and how to check what they are worth.
7. Final quiz and certificate

   10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.