Digital Marketing Fundamentals

About this course

Digital marketing brings together websites, search, social platforms, email and paid advertising under one plan. This course gives you a clear map of how these channels work together and how to measure what matters. You'll finish able to read a basic campaign report with confidence.

What you will be able to do

• You'll be able to explain the main digital marketing channels and their roles
• You'll be able to describe a simple marketing funnel from awareness to purchase
• You'll be able to set goals and measures for a digital campaign
• You'll be able to read basic performance reports with confidence

Course outline

1. Tools you'll need

   10 min · Lesson notes, example, action task · 2-question quiz

   Many digital marketing tools have free tiers, so you can learn the core skills before spending money.
2. The Digital Marketing Landscape

   10 min · Lesson notes, example, action task · 2-question quiz

   Digital marketing covers many channels that work best together. Knowing each channel's role helps you choose where to invest effort.
3. Understanding the Customer Journey

   9 min · Lesson notes, example, action task · 2-question quiz

   Customers move through stages from awareness to consideration to purchase and loyalty. Your marketing should support each stage.
4. Choosing Your Channels

   9 min · Lesson notes, example, action task · 2-question quiz

   Choose channels based on where your customers spend time, the message you have and the resources you can sustain.
5. Setting Goals and Measures

   9 min · Lesson notes, example, action task · 2-question quiz

   Measures tell you whether marketing is working. Set goals that link to business outcomes, not only to activity.
6. Reading Performance Reports

   9 min · Lesson notes, example, action task · 2-question quiz

   A performance report turns data into decisions. Look for trends, compare with your baseline and ask what the numbers mean for your next step.
7. Careers & next steps

   9 min · Lesson notes, example, action task · 2-question quiz

   Digital marketing skills suit many roles across business, not-for-profit and government. These are common career paths.
8. Final quiz and certificate

   10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.