Reesby Academy · Marketing & Advertising
Email Marketing That Gets Opened
Write and schedule email campaigns that readers want to open.
About this course
Email remains one of the most reliable ways to reach customers who have chosen to hear from you. This course covers permission-based list building, subject lines that earn opens, a simple welcome sequence, email bodies that get clicks and the basic measures that show whether your emails are working. Keep your first campaign small, measure it and improve from there.
What you will be able to do
- You'll be able to build a permission-based subscriber list
- You'll be able to write subject lines and previews that earn opens
- You'll be able to design a simple welcome email sequence
- You'll be able to interpret open, click and unsubscribe rates
Course outline
- Permission and List Building8 min · Lesson notes, example, action task · 2-question quizA good email list is made of people who have chosen to hear from you. Permission-based growth protects your reputation, keeps engagement high and meets Australian spam law requirements.
- Writing Subject Lines8 min · Lesson notes, example, action task · 2-question quizThe subject line and preview text decide whether an email is opened. Clear, specific and honest wording earns more opens than clever or misleading headlines.
- Designing a Welcome Sequence8 min · Lesson notes, example, action task · 2-question quizA welcome sequence introduces your business and sets expectations in the first few emails. A small, well-planned series often performs better than one large message.
- Crafting the Email Body8 min · Lesson notes, example, action task · 2-question quizThe body of the email should be easy to scan and lead to one clear action. Short paragraphs, a single call to action and a personal tone make emails easier to read and act on.
- Reading Email Metrics8 min · Lesson notes, example, action task · 2-question quizEmail metrics show whether your messages are being opened, read and acted on. Reading them together, rather than in isolation, helps you decide what to change next.
- Tools you'll need5 min · Lesson notes, example, action task · 2-question quizYou can start email marketing with a free plan from a reputable email platform. Paid plans add automation and larger lists, but they are not required at the start.
- Careers & next steps5 min · Lesson notes, example, action task · 2-question quizEmail marketing skills support roles in marketing, customer communication and digital content. This lesson shows where they lead and how to check what they may be worth.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.