Event Management Basics

About this course

Great events feel effortless to guests because someone planned every detail well in advance. This course walks you through the event lifecycle, shows you how to write a clear event brief, helps you build realistic budgets and timelines, guides you through choosing venues and suppliers and explains how to run and evaluate an event. It's practical knowledge for anyone organising a conference, workshop, community day or company function.

What you will be able to do

• You'll be able to describe the stages of an event lifecycle from planning to evaluation
• You'll be able to write an event brief that sets clear goals, audience and constraints
• You'll be able to build a realistic budget and timeline with contingencies
• You'll be able to choose venues and suppliers and run and evaluate an event well

Course outline

1. The Event Lifecycle

   8 min · Lesson notes, example, action task · 2-question quiz

   Events move through stages: concept, planning, promotion, delivery and evaluation. Working through them in order prevents rushed decisions and last-minute surprises.
2. Writing the Event Brief

   10 min · Lesson notes, example, action task · 2-question quiz

   An event brief is a short document that sets out the purpose, audience, outcomes, constraints and responsibilities. It keeps everyone aligned and gives you a reference when decisions are tested.
3. Budgets and Timelines

   10 min · Lesson notes, example, action task · 2-question quiz

   A realistic budget lists every cost, including the ones people forget, and includes a contingency. A timeline turns the plan into dated tasks with clear owners.
4. Venues and Suppliers

   10 min · Lesson notes, example, action task · 2-question quiz

   Venues and suppliers shape the experience and the risk. Compare options against the brief, check contracts carefully and confirm what is included before you sign.
5. Running and Evaluating Events

   10 min · Lesson notes, example, action task · 2-question quiz

   On the day, a clear run sheet and a briefed team keep things on track. Afterwards, evaluation shows what worked and what to change next time.
6. Tools you'll need

   6 min · Lesson notes, example, action task · 2-question quiz

   Event planning can run on free tools for scheduling, budgets and invitations. Specialist event software helps when registrations and ticketing are large or complex.
7. Careers & next steps

   6 min · Lesson notes, example, action task · 2-question quiz

   Event management skills are used in events, marketing, hospitality, corporate and community roles. This lesson sets out typical paths and how to check what the work is worth.
8. Final quiz and certificate

   10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.