Influencer Partnerships Basics

About this course

Influencer partnerships can build trust and reach new audiences when they are chosen well and managed clearly. Success depends on fit, a clear brief, honest disclosure and sensible measures. This course walks you through five practical steps, with Australian examples and one action after each lesson.

What you will be able to do

• You'll be able to identify creators whose audience and values match your business
• You'll be able to write a clear brief that sets goals, expectations and boundaries
• You'll be able to explain disclosure obligations and why they matter
• You'll be able to measure a partnership and decide whether to continue

Course outline

1. What Influencer Marketing Is

   7 min · Lesson notes, example, action task · 2-question quiz

   Influencer marketing means working with creators whose audience trusts their recommendations. It can add credibility and reach, but it works best as part of a clear marketing plan with defined goals.
2. Assessing Creators

   7 min · Lesson notes, example, action task · 2-question quiz

   Good creator selection looks beyond follower numbers. Check whether the audience matches your customers, whether the creator's content feels authentic and whether they have a track record of working well with brands.
3. Writing a Clear Brief

   7 min · Lesson notes, example, action task · 2-question quiz

   A clear brief protects both the brand and the creator. It explains the goal, key messages, what must and must not be said, and the practical details, so the content is on brand and compliant.
4. Disclosure Basics

   8 min · Lesson notes, example, action task · 2-question quiz

   Disclosure tells audiences when content is a paid or sponsored partnership. In Australia, the ACCC expects clear disclosure, and the Ad Standards Code also applies, so clear wording should be agreed before content is posted.
5. Measuring Partnership Results

   7 min · Lesson notes, example, action task · 2-question quiz

   Measuring partnership results means deciding in advance what success looks like and tracking it consistently. Use trackable links, codes and clear measures, and compare results against the goal you set at the start.
6. Careers & next steps

   9 min · Lesson notes, example, action task · 2-question quiz

   Influencer partnership skills are valued in marketing, agency and social media roles. This lesson maps the roles this course can lead to and how to check what they are worth.
7. Final quiz and certificate

   10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.