Paid Social Advertising Basics

About this course

Paid social advertising can put your business in front of the right people quickly, but results depend on clear goals, good targeting and steady testing. This course walks you through the basics, from choosing an objective to reviewing what your budget is achieving. Five short lessons, Australian examples and one action after each lesson.

What you will be able to do

• You'll be able to set a clear objective and choose a matching campaign goal
• You'll be able to structure campaigns, ad sets and ads in a logical way
• You'll be able to target audiences and set budgets with care
• You'll be able to review performance and make disciplined changes

Course outline

1. Campaign Objectives

   10 min · Lesson notes, example, action task · 2-question quiz

   Paid social advertising lets you pay platforms such as Meta, TikTok and LinkedIn to show your message to chosen audiences. Before spending, it helps to know what the platforms do, what you can measure and where paid social fits in your wider marketing.
2. Audience Targeting

   10 min · Lesson notes, example, action task · 2-question quiz

   Every campaign should start with a clear objective, because the platform optimises for the goal you choose. Awareness, traffic, leads and sales each need different measures and different creative.
3. Budgeting and Bidding Basics

   10 min · Lesson notes, example, action task · 2-question quiz

   Good targeting balances reach and relevance. Start with broad, clear audiences, then refine based on results rather than guesses, so you do not limit the platform too early.
4. Creative and Testing

   10 min · Lesson notes, example, action task · 2-question quiz

   Budget and bidding decide how your money is spent. Start with a sensible daily or campaign budget, understand the bidding options your platform offers and learn what cost measures mean before you scale up.
5. Reviewing and Optimising

   10 min · Lesson notes, example, action task · 2-question quiz

   Creative and testing decide what people actually respond to. Test one thing at a time, such as the image, the first line or the call to action, and keep a record of what you learn.
6. Careers & next steps

   10 min · Lesson notes, example, action task · 2-question quiz

   Paid social skills are valued in digital marketing, agencies and in-house teams. This lesson maps the roles this course can lead to and how to check what they are worth.
7. Final quiz and certificate

   10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.