Reesby Academy · Career Skills
Personal Branding Beyond LinkedIn
Show your expertise consistently across professional spaces.
About this course
Your professional reputation extends across portfolios, newsletters, communities and conversations, not just one profile. This course helps you choose a focus, pick two or three channels that suit your field and share useful work consistently without overcommitting. You'll finish with a one-sentence focus statement and a simple plan you can keep up.
What you will be able to do
- You'll be able to define your professional focus in one clear sentence
- You'll be able to choose two or three channels that suit your field
- You'll be able to share useful work consistently without overcommitting
- You'll be able to measure the impact of your visibility over time
Course outline
- Tools you'll need5 min · Lesson notes, example, action task · 2-question quizPersonal branding doesn't need expensive tools. Most people can start with a free portfolio page, a notes app for ideas and the platforms they already use.
- What Personal Brand Means7 min · Lesson notes, example, action task · 2-question quizA personal brand is the reputation you build through what you do, share and how you treat people. It is not about being loud or famous; it is about being known for something specific and useful.
- Defining Your Focus7 min · Lesson notes, example, action task · 2-question quizA clear focus helps people understand what you do and why they should care. Write one sentence that names your area, the people you help and the result you deliver.
- Choosing Channels7 min · Lesson notes, example, action task · 2-question quizChoose two or three channels where your audience already spends time and where your strengths show. Depth in a few places beats thin presence everywhere.
- Sharing Consistently7 min · Lesson notes, example, action task · 2-question quizConsistent sharing builds visibility without consuming your life. A simple monthly plan, with one piece of work per week at most, is usually enough to start.
- Measuring Impact7 min · Lesson notes, example, action task · 2-question quizVisibility should lead to real outcomes, such as conversations, opportunities or better work relationships. Track a few measures that connect to your goals, and review them every quarter.
- Careers & next steps5 min · Lesson notes, example, action task · 2-question quizA visible, well-presented professional profile helps in many careers, from communications and marketing to research, teaching and consulting. These roles use the focus and sharing skills from this course.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.