Reesby Academy · Marketing & Advertising
SEO Basics for Small Business Websites
Improve how your website is found in search results.
About this course
Search engine optimisation helps people find your business when they look for what you offer. This course explains how search works in simple terms and then covers practical steps for keyword research, page content, technical basics and tracking results. You can apply most of the lessons to your own website in an afternoon, and build from there over time.
What you will be able to do
- You'll be able to research keywords that match customer search intent
- You'll be able to optimise page titles, headings and content
- You'll be able to identify simple technical issues that affect visibility
- You'll be able to track organic performance over time
Course outline
- How Search Engines Work10 min · Lesson notes, example, action task · 2-question quizSearch engines find pages, store information about them and rank them against what people search for. Understanding these three steps shows where your effort can make a difference.
- Keyword Research Basics10 min · Lesson notes, example, action task · 2-question quizKeyword research finds the words and phrases customers use when they look for your services. Choosing terms that match your offer and your customers' intent gives your pages a clear focus.
- On-Page Optimisation10 min · Lesson notes, example, action task · 2-question quizOn-page optimisation makes the content of each page clear to people and search engines. Titles, headings, and natural language around your main phrase help the page make sense.
- Technical Basics for Visibility10 min · Lesson notes, example, action task · 2-question quizTechnical basics make sure search engines can find, load and understand your pages. You do not need to be a developer to check the most important issues.
- Tracking Organic Performance10 min · Lesson notes, example, action task · 2-question quizSEO work pays off over time, so tracking results helps you see what is working. Simple measures such as impressions, clicks, and enquiries are enough for most small businesses.
- Tools you'll need5 min · Lesson notes, example, action task · 2-question quizMany SEO tasks can be done with free Google tools. Paid tools help with deeper research and competitor analysis, but they are not essential for a small business.
- Careers & next steps5 min · Lesson notes, example, action task · 2-question quizSEO skills support many marketing and digital roles, from content and website work to analytics. This lesson shows where they lead and how to check what they may be worth.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.