Reesby Academy · Marketing & Advertising
Social Media Strategy Basics
Plan social content that builds an audience and drives action.
About this course
Social media works best when content is planned around clear audiences and goals, rather than posted at random. This course helps you choose platforms, plan content pillars and build a sustainable posting rhythm. You'll finish with a simple one-month content plan you can start using straight away.
What you will be able to do
- You'll be able to select platforms that suit your audience and goals
- You'll be able to define content pillars that reflect your offer
- You'll be able to plan a monthly content calendar
- You'll be able to assess engagement and adjust your approach
Course outline
- Tools you'll need8 min · Lesson notes, example, action task · 2-question quizMost social planning can be done with free tools and a simple calendar, so you can build a strategy before spending on advertising.
- Audience and Goals First8 min · Lesson notes, example, action task · 2-question quizBefore you post, decide who you're speaking to and what you want them to do. Clear audience and goals shape every other decision.
- Choosing the Right Platforms8 min · Lesson notes, example, action task · 2-question quizEach platform suits different audiences and content styles. Choose where your audience already spends time, rather than being everywhere.
- Defining Content Pillars8 min · Lesson notes, example, action task · 2-question quizContent pillars are the themes your posts return to. They keep your feed coherent and make planning easier.
- Building a Content Calendar8 min · Lesson notes, example, action task · 2-question quizA content calendar turns pillars and goals into a practical schedule. Plan a month at a time, leaving room for timely posts.
- Measuring Engagement and Adjusting8 min · Lesson notes, example, action task · 2-question quizEngagement metrics show what your audience values. Use them to refine your content, not to judge your worth.
- Careers & next steps7 min · Lesson notes, example, action task · 2-question quizSocial media skills suit a range of communications and marketing roles, from small businesses to large organisations.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.